Private Label MLS Privacy Policy

This policy describes our privacy practices for the information that is collected and used by Private Label MLS and the Private Label MLS Filter Extension. The latest version of this document can always be found here:

What We Do

Private Label MLS is a crowdsourced aggregator of off market properties with a current focus in the Washington DC Metro Area. Our goal is to provide agents with this information and help them to better serve their clients. To do this we source hundreds of websites and thousands of emails which we aggregate from our users. By using our tools you agree to access of any emails pertaining to off market, private exclusive or pocket listings. These emails along with your email address will be shared with Private Label and any 3rd party services for the sole purpose of running this service. You may leave our service at any time and may remove permissions at any time. Doing so will limit your access to the Private Label MLS service.


Software Implementation

This Google Cloud Project is an extension ran and built via Google App Scripts. By granting permission and running this script you are allowing Private Label MLS to forward any emails matching keywords related to off market homes. Google may generate anonymatized data regarding downloads of this extension. Once this extension is installed, it connects automatically to the Gmail App and runs via a trigger nightly to send any emails matching the PLMLS label to This information is logged and emailed to make sure the system is running appropriately. This information will not be used to contact you unless you have directly reached out to us. All interactions with the Google Apps Script, Google, and other third-parties are governed by their privacy policies.


Bug Reports Can Be Submitted on Our Website

You have the option to submit bug reports to us when an error occurs. If you choose to submit reports via the online web form, the content of those reports will be available to the project developers and other customers, which may include third parties. We may disclose the information in the report to people as necessary to improve the software.


Personally Identifiable Information (PII) in a Gmail Will Be Transferred to Private Label MLS

We use Google’s Auth0 security and Google API to provide automation and maintain access to your Gmail. The only data collected will be your email and the specific emails regarding off market, pocket listings, or private exclusive listings which are marketed to you. At any time you can forward one of your listings to our service to be uploaded to our website. To do this send your listing to . Unless part of those items previously listed, we do not store personally identifiable information in the Extension. Any information collected from Gmail will be easily viewable in the PMLS filter created in your gmail.


Transmission Security Based on Google API Governance

We use Google APIs to transfer data from your Gmail to Private Label MLS. We use best efforts to follow their prescribed best practice patterns. The security and/or encryption of the data transmitted is therefore governed by the security and/or encryption present in Google API Service.


Use of Information Only for Service

We only use your information and emails to run this service, and providing the most comprehensive database of off market listings in the greater DC area.


Disclosure of Your Information Only by Your Consent or by Legal Edict

We may be required to disclose information about you to third parties in limited circumstances, including: (1) with your consent; or (2) when we have a good faith belief it is required by law, such as pursuant to a subpoena or other judicial or administrative order.

If we are required by law to disclose the information that you have submitted, and we are not legally prevented from doing so, we will attempt to provide you with notice of the disclosure.


Security is Not Implied and is Your Responsibility

We do not store any information collected in any system besides the website Your Gmail and Private Label MLS accounts are owned by you and are your responsibility. We cannot guarantee their security.


Updated: 9.5.2019